Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
Insights
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
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Insights | 29-09-2022
Streaming Sports: The New Frontier
Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers and…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
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Insights | 15-09-2022
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the budgets—especially…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
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Insights | 26-08-2022
Six tips and best practices to drive better ROI outcomes
To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
