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Competitive Ad Spend (3 reports)

Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.

  • Industry Share of Voice Dataset
    Industry Share of Voice Dataset
    $3,499

    Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the Share of Voice (SOV) data you need to identify gaps and optimize media plans across different channels.

    See more: Industry Share of Voice Dataset
  • Industry Media Trend Report
    Industry Media Trend Report
    $999

    In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how advertising spend by industry is changing over time. Empower your strategy and stay ahead of the game.

    See more: Industry Media Trend Report
  • Industry Digital Trend Report
    Industry Digital Trend Report
    $499

    Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on digital advertising industry trends and build smarter advertising strategies.

    See more: Industry Digital Trend Report

Consumer Insights (1 report)

Add local consumer insights to your business strategy with Scarborough

  • Scarborough Industry Report
    Scarborough Industry Report
    $3,499

    Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designated Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions. 

    See more: Scarborough Industry Report
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