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Top 10

Discover what Americans are watching and playing

Country

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Week of January 22-28, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Griselda
1
1,590
6Netflix
Bluey
2
1,251
150Disney+
Grey’s Anatomy
3
999
421Netflix
Young Sheldon
4
984
133Max / Netflix
This Is Us
5
776
111Hulu / Netflix
Reacher
6
741
16Prime Video
The Hill (2023)
7
736
1Netflix
The Big Bang Theory
8
690
281Max
American Nightmare (2024)
9
676
3Netflix
Fool Me Once (2024)
10
669
8Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of January 15 – 21, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
AFC DIVISIONAL PLAYOFF – KC at BUF
1
50,393
24.2CBS
FOX NFC PLAYOFF – GB at SF
2
37,539
17.8FOX
ABC NFL WILD CARD – PHI at TB
3
18,785
9.9ABC
FIRE COUNTRY SUN SPECIAL
4
7,198
3.9CBS
CHICAGO FIRE
5
7,002
4.2NBC
CHICAGO MED
6
6,927
4.2NBC
CHICAGO PD
7
5,817
3.5NBC
LAW AND ORDER:SVU
8
5,665
3.4NBC
LAW AND ORDER
9
5,315
3.2NBC
NCIS: SYDNEY
10
5,167
3.0CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Viewing by demographic

Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.

Week of January 8 – 14, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC NFL WILDCARD – LAR AT DET
1
3,260
8.8NBC
FOX NFC SUN WILDCARD POST-GAME
2
2,432
6.5FOX
NBC NFL WILDCARD PREKICK – LAR AT DET
3
2,047
5.5NBC
MINAS DE PASION FRI E
4
1,511
5.1UNI
MUJER 2 TUE
5
1,494
5.2UNI
MINAS DE PASION TUE
6
1,493
5.3UNI
MUJER 2 WED
7
1,475
5.1UNI
MUJER 2 THU
8
1,465
5.3UNI
MINAS DE PASION WED
9
1,450
5.2UNI
MUJER 2 MON
10
1,430
5.0UNI

Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – December 2023, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
UNITED STATES GOVERNMENT
1
$49.1
2.6BUSINESS & CONSUMER SVCS
ABBVIE INC
2
$45.8
4.0HEALTHCARE
SAINT JUDE CHILDRNS RSRCH HSPTL INC
3
$44.7
2.6HEALTHCARE
AT&T INC
4
$35.2
1.6BUSINESS & CONSUMER SVCS
THOMA BRAVO LP
5
$26.6
1.3FREIGHT, INDUS. & AGRI. DEV.
PROCTER & GAMBLE CO
6
$25.8
5.8TOILETRIES & COSMETICS
WARNER BROS DISCOVERY INC
7
$24.9
3.2PUBLISHING & MEDIA
DOMINOS PIZZA INC
8
$24.9
4.8ENTERTAINMENT & AMUSEMENTS
YUM! BRANDS INC
9
$24.5
2.1ENTERTAINMENT & AMUSEMENTS
TOYOTA MOTOR CORP
10
$24.3
1.3AUTOMOTIVE

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended Feb. 24, 2024 | Console and PC

TITLERANKRankPrevious week’s rankings
Grand Theft Auto VI
1
1
1
Final Fantasy VII Rebirth
2
2
11
Fortnite
3
3
9
Minecraft
4
4
10
Suicide Squad: Kill the Justice League
5
5
12
NBA 2K24
5
5
24
Grand Theft Auto V (PS4, Xbox One, PC)
7
7
5
Grand Theft Auto V (PS5, Xbox Series X)
7
7
5
Palworld
7
7
24
Hogwarts Legacy
7
7
30
Pacific Drive
7
7
30

Source: Nielsen Video Games Tracking

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