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The power of Big Data
+ Panel measurement

The big data you need to make better decisions

Benefits

Discover the people behind big data

Reliable

Transact confidently across more TV inventory thanks to stable and predictable ratings with increased granularity.

Representative

Get the most inclusive view of TV audiences—from diverse viewers to those watching outside their homes—with measurement you can trust that minimizes  bias.

Addressable

Plan and measure beyond age and gender with advanced audience segments on linear television.

Quality data at scale