Marketing Attribution Archives

Insights | 04-06-2025

Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful…

Insights | 02-12-2024

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…

Insights | 06-05-2024

これらは、マーケティング担当者が効果を示し、予算を確保するのに役立つ、成果に焦点を当てた5つのKPIである。

Insights | 24-05-2023

Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…

Insights | 29-09-2022

Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers…

Insights | 27-09-2022

Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing…

News Center | 19-09-2022

Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything…

Insights | 15-09-2022

During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the…

News Center | 14-09-2022

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and…

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