Insights | 04-06-2025
Webinar: Small Budget, Big Impact: Transforming your marketing strategy with consumer & competitive ad intelligence
Discover how leading brands in Southeast Asia leverage competitor and consumer insights to make impactful…
Approfondimenti
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Insights | 02-12-2024
Oltre la disabilitร : Marketing inclusivo in un mondo intersezionale
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 06-05-2024
Metriche orientate ai risultati: I KPI di marketing che interessano al vostro CFO
Ecco cinque KPI incentrati sui risultati che aiutano i marketer a mostrare l'impatto e a sbloccare il budget.
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Insights | 24-05-2023
Il sovraccarico di canali sta danneggiando l'efficacia del marketing full-funnel e la fiducia nel ROI
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 29-09-2022
Sport in streaming: La nuova frontiera
Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers…
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Insights | 27-09-2022
Marketing durante la recessione: Trovare il lato positivo di una crisi economica
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing…
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Insights | 15-09-2022
Come costruire una strategia di marketing resistente e come far valere il proprio budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the…
