Netflix、YouTube 和 Roku 频道各创平台新高
Netflix 拥有七月流媒体播放量前十名中的八部，其中《乌贼游戏》以 54 亿分钟的播放时长排名第一；孔雀节目《美国爱情岛》以 53 亿分钟的播放时长排名第二
美国广播公司《今晚世界新闻》在 20 个最佳广播电视节目中占据 19 个；ESPN 的 MLB 全垒打比赛在有线电视节目中名列前茅
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series 鱿鱼游戏 was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – 蓝天, 3.53 billion, Disney+
- #7 – KPop 捉妖记, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – 快乐高尔夫2, 2.9 billion, Netflix
- #10 – 实习医生格蕾, 2.8 billion, Netflix / Hulu
除 Netflix 外，Roku 频道（2.8%）和 YouTube（13.4%）也在 7 月份创下了平台记录。在所有平台中，Roku 频道的月使用量增幅最大，与 6 月份相比增长了 7.5%，而 YouTube 的观看量则攀升了 2%，其中 18-24 岁年龄段观众的增幅最大（+8%）。
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
7 月份，有线电视占电视收视时间的 22.2%。虽然新闻（-11%）和体育（-17%）的收视率出现了月度下滑，后者还受到了 NBA 季后赛缺席的影响，但 ESPN 的 MLB 全垒打比赛却成为了亮点，以 530 万的收视率位居 7 月份有线电视转播节目之首。
2025 年 7 月的区间包括 2025 年 6 月 30 日至 2025 年 7 月 27 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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