Netflix, YouTube e il canale Roku raggiungono ciascuno i massimi della piattaforma
Netflix possiede 8 dei 10 principali titoli in streaming di luglio con "Squid Game" al primo posto con 5,4 miliardi di minuti; "Love Island USA" di Peacock al secondo posto con 5,3 miliardi di minuti
ABC World News Tonight conquista 19 delle 20 migliori trasmissioni; MLB Home Run Derby su ESPN è in cima alle trasmissioni via cavo
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series Squid Game was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Bluy, 3.53 billion, Disney+
- #7 – Cacciatori di demoni KPop, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – Happy Gilmore 2, 2.9 billion, Netflix
- #10 – Grey's Anatomy, 2.8 billion, Netflix / Hulu
Oltre a Netflix, anche il canale Roku (2,8%) e YouTube (13,4%) hanno stabilito dei record di piattaforma nel mese di luglio. Il canale Roku ha registrato il più grande aumento di utilizzo mensile tra tutte le piattaforme, con un incremento del 7,5% rispetto a giugno, mentre le visualizzazioni su YouTube sono aumentate del 2%, con gli spettatori di età compresa tra i 18 e i 24 anni che hanno registrato il maggiore incremento tra le fasce demografiche (+8%).
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
La televisione via cavo ha totalizzato il 22,2% del tempo di visione a luglio. Nonostante il calo mensile dei telegiornali (-11%) e dello sport (-17%), con quest'ultimo che ha risentito dell'assenza dei playoff NBA, l'Home Run Derby della MLB su ESPN è stato il punto di forza, in cima alle trasmissioni via cavo di luglio con 5,3 milioni di spettatori.
L'intervallo di luglio 2025 comprendeva le date dal 30.06.2025 al 27.07.2025. La rilevazione Nielsen segue il calendario delle trasmissioni con settimane di misurazione che vanno dal lunedì alla domenica.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Il misuratore del distributore multimediale, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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