Netflix, YouTube und der Roku-Kanal erreichen jeweils Plattform-Höchststände
Netflix hält 8 der Top 10 Streaming-Titel im Juli mit "Squid Game" auf Platz 1 mit 5,4 Mrd. Minuten; Peacocks "Love Island USA" auf Platz 2 mit 5,3 Mrd. Minuten
ABC World News Tonight" belegt 19 der 20 besten Fernsehsendungen; MLB Home Run Derby auf ESPN führt Kabelfernsehsendungen an
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series Squid Game was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Bluey, 3.53 billion, Disney+
- #7 – KPop Dämonenjäger, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – Happy Gilmore 2, 2.9 billion, Netflix
- #10 – Grey's Anatomy, 2.8 billion, Netflix / Hulu
Neben Netflix verzeichneten auch der Roku Channel (2,8 %) und YouTube (13,4 %) im Juli Plattformrekorde. Der Roku Channel verzeichnete mit einem Anstieg von 7,5 % im Vergleich zum Juni den größten monatlichen Nutzungszuwachs aller Plattformen, während die Nutzung von YouTube um 2 % anstieg, wobei die 18- bis 24-jährigen Zuschauer den größten Zuwachs unter den Altersgruppen verzeichneten (+8 %).
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
Das Kabel erreichte im Juli einen Anteil von 22,2 % an der TV-Sendezeit. Obwohl es monatliche Rückgänge bei den Nachrichten (-11%) und den Sportübertragungen (-17%) zu verzeichnen hatte, wobei letztere die Abwesenheit der NBA Playoffs zu spüren bekamen, war das MLB Home Run Derby auf ESPN der Lichtblick, das die Kabelübertragungen im Juli mit 5,3 Millionen Zuschauern anführte.
Das Juli-Intervall 2025 umfasst die Daten 30.06.2025 bis 27.07.2025. Die Nielsen-Berichterstattung folgt dem Sendekalender mit Messwochen, die von Montag bis Sonntag laufen.
Über The Gauge™
Das Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Das Medienverteiler-Messgerät, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Presse Kontakt
Lauren Pabst
