넷플릭스, 유튜브, 로쿠 채널이 각각 플랫폼 최고 조회수를 기록했습니다.
넷플릭스, '오징어 게임' 54억 분으로 1위, 피콕의 '러브 아일랜드 USA'가 53억 분으로 2위로 7월 스트리밍 타이틀 톱10 중 8개를 차지했습니다.
'ABC 월드 뉴스 투나잇', 20개 방송사 중 19개 방송사 1위, ESPN의 MLB 홈런 더비가 케이블 방송 1위를 차지했습니다.
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series 오징어 게임 was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Bluey, 3.53 billion, Disney+
- #7 – K팝 악마 사냥꾼, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – 해피 길모어 2, 2.9 billion, Netflix
- #10 – 그레이 아나토미, 2.8 billion, Netflix / Hulu
넷플릭스 외에도 Roku 채널(2.8%)과 YouTube(13.4%)도 7월에 플랫폼 기록을 세웠습니다. Roku 채널은 6월 대비 7.5% 증가하여 모든 플랫폼에서 가장 큰 월간 사용량 증가율을 보였으며, YouTube 시청은 2% 증가하여 18~24세 시청자가 모든 연령대 중 가장 큰 증가율(+8%)을 기록했습니다.
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
케이블은 7월 TV 시청 시간의 22.2%를 차지했습니다. 뉴스(-11%)와 스포츠(-17%) 시청률이 월별 감소세를 보였지만, NBA 플레이오프 부재로 인해 ESPN의 MLB 홈런 더비가 530만 명의 시청자를 기록하며 7월 케이블 방송 중 1위를 차지한 것이 눈에 띄는 부분입니다.
2025년 7월 간격에는 2025년 6월 30일부터 2025년 7월 27일까지의 날짜가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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