Netflix, YouTube, dan Saluran Roku Masing-masing Mencapai Platform Tertinggi
Netflix Memiliki 8 dari 10 Judul Streaming Teratas di Bulan Juli dengan 'Squid Game' di Posisi Pertama dengan 5,4 Miliar Menit; 'Love Island USA' dari Peacock Berada di Posisi Kedua dengan 5,3 Miliar Menit
ABC World News Tonight' Menempati Posisi 19 dari 20 Siaran Televisi Teratas; Derbi Home Run MLB di ESPN Memuncaki Siaran Televisi Kabel
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series Permainan Gurita was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Bluey, 3.53 billion, Disney+
- #7 – Pemburu Iblis KPop, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – Happy Gilmore 2, 2.9 billion, Netflix
- #10 – Anatomi Grey, 2.8 billion, Netflix / Hulu
Selain Netflix, Roku Channel (2,8%) dan YouTube (13,4%) juga mencatat rekor platform di bulan Juli. Roku Channel menunjukkan peningkatan penggunaan bulanan terbesar di semua platform dengan kenaikan 7,5% dibandingkan bulan Juni, sementara jumlah penonton YouTube naik 2% dengan pemirsa berusia 18-24 tahun mencatat peningkatan terbesar di antara demografi usia (+8%).
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
TV kabel menempati posisi terakhir dengan 22,2% waktu menonton TV di bulan Juli. Meskipun mengalami penurunan bulanan dalam hal jumlah penonton berita (-11%) dan olahraga (-17%), dengan tidak adanya pertandingan NBA Playoffs, MLB Home Run Derby di ESPN menjadi titik terang, memuncaki siaran TV kabel untuk bulan Juli dengan 5,3 juta pemirsa.
Interval bulan Juli 2025 mencakup tanggal 30 Juni 2025 hingga 27 Juli 2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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