ネットフリックス、ユーチューブ、ロクチャンネルがそれぞれプラットフォームの最高値を更新
Netflix、7月のストリーミング配信トップ10のうち8タイトルを独占、1位は「Squid Game」で54億分、2位はピーコックの「Love Island USA」で53億分
ABCワールド・ニュース・トゥナイト」が放送番組トップ20のうち19を占める。
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series イカゲーム was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – ブルーイ, 3.53 billion, Disney+
- #7 – KPOPデーモンハンター, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – ハッピー・ギルモア2, 2.9 billion, Netflix
- #10 – グレイズ・アナトミー, 2.8 billion, Netflix / Hulu
ネットフリックスに加え、ロクチャンネル（2.8％）、ユーチューブ（13.4％）も7月のプラットフォーム記録を更新した。Roku Channel は全プラットフォームで月間の利用が最も増加し、6 月比で 7.5%増、YouTube の視聴は 2%増加し、18-24 歳の視聴者は年齢層別で最も増加した（8%増）。
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
7月のテレビ視聴時間はケーブルが22.2％を占めた。ニュース（11％減）とスポーツ（17％減）の視聴が減少し、後者はNBAプレーオフの不在を痛感したが、ESPNのMLBホームランダービーは530万人の視聴者を獲得し、7月のケーブルテレビ放送のトップを飾った。
2025年7月のインターバルには、2025年6月30日から2025年7月27日までが含まれる。ニールセンのレポートは、月曜日から日曜日までを測定週とする放送カレンダーに従っている。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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