Netflix, YouTube e Roku Channel atingem recordes de plataforma
A Netflix detém 8 dos 10 principais títulos de streaming de julho, com 'Squid Game' em 1º lugar, com 5,4 bilhões de minutos; 'Love Island USA', da Peacock, está em 2º lugar, com 5,3 bilhões de minutos
'ABC World News Tonight' conquista 19 das 20 principais transmissões de rádio e TV; MLB Home Run Derby na ESPN lidera as transmissões a cabo
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series Jogo da Lula was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Azulado, 3.53 billion, Disney+
- #7 – Caçadores de demônios do KPop, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – Happy Gilmore 2, 2.9 billion, Netflix
- #10 – Anatomia de Grey, 2.8 billion, Netflix / Hulu
Além da Netflix, o Roku Channel (2,8%) e o YouTube (13,4%) também estabeleceram recordes de plataforma em julho. O Roku Channel apresentou o maior aumento de uso mensal em todas as plataformas, com um aumento de 7,5% em relação a junho, enquanto a visualização no YouTube subiu 2%, com os espectadores de 18 a 24 anos registrando o maior aumento entre as faixas etárias (+8%).
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
O cabo terminou com 22,2% do tempo de exibição da TV em julho. Embora tenha apresentado quedas mensais na audiência de notícias (-11%) e esportes (-17%), com o último sentindo a ausência dos Playoffs da NBA, o MLB Home Run Derby na ESPN foi o ponto positivo, liderando as transmissões a cabo em julho com 5,3 milhões de espectadores.
O intervalo de julho de 2025 incluiu as datas de 30/06/2025 a 27/07/2025. Os relatórios da Nielsen seguem o calendário de transmissão com semanas de medição que vão de segunda a domingo.
Sobre o The Gauge™
O Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include O medidor do distribuidor de mídia, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Sobre a Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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