Netflix, YouTube i kanał Roku osiągnęły najwyższe poziomy na platformie
Netflix jest właścicielem 8 z 10 najlepszych tytułów streamingowych w lipcu, z "Squid Game" na 1. miejscu z 5,4 mld minut; "Love Island USA" Peacocka zajmuje 2. miejsce z 5,3 mld minut
"ABC World News Tonight" zajmuje 19 z 20 najlepszych programów telewizyjnych; MLB Home Run Derby na ESPN na szczycie programów kablowych
NEW YORK - August 19, 2025 – Streaming viewership continued to heat up in July as its portion of TV watch-time edged closer to the 50% threshold, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Driven by an influx of streaming options across platforms, streaming usage trended upward slightly as audiences spent a record 47.3% of overall TV viewing time in July watching its content.
Netflix rode the momentum of a strong June into July, notching a 5% monthly viewing increase to achieve a platform record of 8.8% of TV. Netflix’s consecutive monthly uptick was driven by a continued steady flow of new releases among original and acquired titles, which led the streamer to represent eight of July’s top 10 streaming titles. Its original series Squid Game was this month’s most watched title with 5.4 billion viewing minutes.
Peacock also carried some of its June momentum into July as its original series Love Island USA was this month’s second most-streamed title with 5.3 billion viewing minutes. Overall Peacock was up 3% versus June and added 0.1 share points to tie its non-Olympic monthly record of 1.6% of TV. The rest of July’s top titles included:
- #3 – Blindspot, 4.15 billion minutes, Netflix
- #4 – Untamed, 4.14 billion, Netflix
- #5 – Animal Kingdom, 4.0 billion, Netflix
- #6 – Bluey, 3.53 billion, Disney+
- #7 – Łowcy demonów KPop, 3.51 billion, Netflix
- #8 – Sullivan’s Crossing, 3.4 billion, Netflix
- #9 – Szczęśliwy Gilmore 2, 2.9 billion, Netflix
- #10 – Chirurdzy, 2.8 billion, Netflix / Hulu
Oprócz Netflixa, w lipcu rekordy oglądalności ustanowiły również kanały Roku Channel (2,8%) i YouTube (13,4%). Kanał Roku Channel odnotował największy miesięczny wzrost użytkowania na wszystkich platformach, o 7,5% w porównaniu z czerwcem, podczas gdy oglądalność YouTube wzrosła o 2%, a widzowie w wieku 18-24 lat odnotowali największy wzrost wśród grup wiekowych (+8%).
Broadcast and cable were each affected by standard summer programming slates, which remained light on sports and original shows before those return on a larger scale in the fall. Broadcast’s 18.4% share of TV was helped slightly by a 28% increase in news viewing, which was illustrated by ABC World News Tonight collecting 19 of this month’s top 20 broadcast telecasts. The MLB All-Star Game on FOX took the remaining slot at 13th.
Telewizja kablowa zakończyła lipiec z 22,2% udziałem w czasie oglądania telewizji. Pomimo miesięcznych spadków oglądalności wiadomości (-11%) i sportu (-17%), przy czym w tym drugim przypadku odczuwalna była nieobecność NBA Playoffs, MLB Home Run Derby na ESPN było jasnym punktem, zajmując pierwsze miejsce wśród transmisji kablowych w lipcu z 5,3 miliona widzów.
Przedział lipca 2025 r. obejmował daty od 30.06.2025 r. do 27.07.2025 r. Raportowanie Nielsena odbywa się zgodnie z kalendarzem transmisji z tygodniami pomiarowymi trwającymi od poniedziałku do niedzieli.
Informacje o The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Wskaźnik dystrybutora mediów, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
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