最新的尼尔森Ad Intel 保险报告显示，整个行业的广告支出猛增 6

• 过去 12 个月保险业广告支出达 4.46 亿美元
• 旅游保险广告支出同比大幅增长 120
• 在过去 12 个月中，医疗保险行业的广告支出达 1.223 亿美元，位居首位
• YOUi 高居保险公司广告支出榜首

Sydney – June 6, 2024 – Nielsen today released its latest report on advertising spend in the Australian insurance industry. 

调查结果显示，广告投资大幅增加，凸显出在竞争日益激烈的市场中，广告业越来越需要吸引消费者的注意力。

According to the report, between May 2023 and April 2024, the Australian insurance sector invested more than $446 million in advertising – a 6% increase from the same time last year.

这一增长是由于广告商越来越重视广告，以提高其品牌影响力、增加客户参与度并扩大市场份额。

虽然他们的媒体组合各不相同，但地铁电视占主导地位，占该行业广告支出的 42%。其次是普通显示屏（20%）、社交媒体和户外广告（各占 10%）、广播（7%）以及电影院和印刷品。

The report also highlighted the leading insurance categories by ad spend, with health insurance leading the sector at $122.3 million – a 6% increase year-on-year.

其次是企业保险，支出为 9 010 万美元，增长了 4%。 

Automotive Insurance was third, with $76.8 million – another 6% year-on-year increase.

旅游保险虽然没有进入前三名，但增长最为迅猛，同比增长 120%，从 2023 年的 417 万美元跃升至 2024 年的 918 万美元。

The report also revealed the brands spending the most on advertising in the category. Over the last 12 months Youi topped the list, followed by Auto & General Holdings, AAMI, Medibank Private, and NRMA.

尼尔森Ad Intel澳大利亚商业负责人罗丝-洛普雷亚托（Rose Lopreiato）说："最近发生的一系列自然灾害，加上澳大利亚人在科维德事件后重新燃起的旅游热情，促使保险公司更加激烈地争夺消费者。这些数据再次证明了广告作为吸引目标受众的最有效、最经济的方法的巨大威力。

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