无论哪个行业--零售、消费类电子产品、汽车、金融服务或媒体--企业都需要提供产品或解决方案，以满足现实生活中人们的需求。但是，人是不断变化的，品牌需要与时俱进，以吸引新客户，同时提高现有客户的忠诚度。考虑到需要组织、理解和采取行动的 "大数据 "数量惊人，适应所有这些变化从未像现在这样困难。
That’s why we’ve created Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization. This new capability enables Nielsen Marketing Cloud clients to respond instantly to real-time changes in consumer behavior, resulting in more relevant content and advertising, higher levels of customer engagement and improved ROI.
例如，一家鞋类零售商在 "网络星期一 "开展了一项大型营销活动，重点是推动对女式冬靴的需求，该零售商可利用尼尔森人工智能即时调整受众细分，以反映消费者在购买漏斗中的移动（例如，从认知到兴趣再到意向，最后到购买）。然后，零售商可以立即调整其展示创意以及在线和移动电子商务内容和产品推荐，以适应这些购物行为的快速变化。
尼尔森人工智能（Nielsen AI）可执行四项操作，使营销人员能够轻松、立即地根据数据洞察采取行动：
- Stream: With a real-time stream of device-linked audience data, Nielsen AI learns hundreds—even thousands—of things about a brand’s customers, from the media they watch to the products they buy. And as this information changes, the tool adapts.
- Scale: Nielsen AI is able to scale the audience by finding prospects that match the brand’s customers down to the littlest detail. This ensures that marketers are reaching out to exactly the right people.
- Act: As part of Nielsen Data Management Platform (DMP), Nielsen AI allows marketers to instantly activate segments across a wide spectrum of marketing execution platforms, such as search, social media, email, video, mobile, programmatic, over-the-top TV and owned and operated websites and apps.
- Adapt: Nielsen AI syndicates these audience learnings across all marketing platforms in half the time it takes to blink your eyes—literally (i.e., it takes 300 milliseconds to blink your eyes and only 150 milliseconds for Nielsen AI to reach your audiences across channels).
值得注意的是，尼尔森人工智能基于一对一的实时观察建立和调整受众模型。目前可供营销人员使用的大多数人工智能解决方案都采用批量（离线）学习。批量学习要求将数据存储在计算机中，并在稍后时间进行建模--分析工作最快在一夜之间完成，但一般也需要几个工作日。
With Nielsen AI’s up-to-the-second updates, marketers can avoid the delays common with other solutions and consequently gain crucial opportunities to engage customers and effectively move them down the funnel. This means smarter and faster responses to changes in consumer behavior, resulting in more meaningful connections with consumers.
To learn more, download the Nielsen AI Whitepaper, “Marketing At Future Speed – Adapting To People’s Changing Needs When Every Second Counts.”
