2010 年初首次公布电视收视率
New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).
TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico. These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico. Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.
“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).
"WLII-TV（Univision）总裁兼总经理拉里-桑兹（Larry Sands）说："尼尔森将利用最新技术提供更好的样本，更准确地反映市场收视情况，这将有助于广告商做出更明智的决策。
"WAPA-TV （独立电视台）总裁 José E. Ramos 说："波多黎各广告商将从这一新系统中获得最详细的信息。
Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.
“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”
"尼尔森公司全球媒体客户服务总裁戴夫-托马斯（Dave Thomas）表示："我们将继续努力，为全球广告商提供最准确、技术最先进的测量系统，以评估他们的投资回报。
尼尔森公司目前对包括美国在内的全球 30 多个国家的电视观众进行测量。
