Nielsen medirá o uso da TV em Porto Rico

Primeiras classificações de TV disponíveis no início de 2010

New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010.  The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).  

 

TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico.   These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico.  Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.  

 

“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).

 

"A Nielsen fornecerá uma amostra melhor e uma representação mais precisa da audiência do mercado com a tecnologia mais recente, o que ajudará os anunciantes a tomar decisões mais informadas", disse Larry Sands, presidente e gerente geral da WLII-TV, (Univision).

 

"Os anunciantes de Porto Rico receberão as informações mais detalhadas disponíveis nesse novo sistema", disse José E. Ramos, presidente da WAPA-TV (Independent).

 

Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.  

 

“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”

 

"Isso dá continuidade aos nossos esforços para oferecer aos anunciantes de todo o mundo os sistemas de medição mais precisos e tecnologicamente avançados disponíveis para avaliar seu retorno sobre o investimento", disse Dave Thomas, presidente do Global Media Client Service da The Nielsen Company.

Atualmente, a Nielsen Company registra medições de audiência de televisão em mais de 30 países em todo o mundo, incluindo os EUA.