Nielsen will TV-Nutzung in Puerto Rico messen

Erste TV-Quoten Anfang 2010 verfügbar

New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010.  The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).  

 

TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico.   These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico.  Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.  

 

“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).

 

"Nielsen wird mit der neuesten Technologie eine bessere Stichprobe und eine genauere Darstellung der Marktbetrachtung liefern, was den Werbetreibenden helfen wird, fundiertere Entscheidungen zu treffen", sagte Larry Sands, Präsident und General Manager von WLII-TV (Univision).

 

"Die Werbetreibenden in Puerto Rico werden mit diesem neuen System die detailliertesten Informationen erhalten, die es gibt", sagte José E. Ramos, Präsident von WAPA-TV (Independent).

 

Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.  

 

“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”

 

"Damit setzen wir unsere Bemühungen fort, Werbetreibenden auf der ganzen Welt die genauesten und technologisch fortschrittlichsten Messsysteme zur Verfügung zu stellen, um ihren Return on Investment zu bewerten", sagt Dave Thomas, President of Global Media Client Service bei The Nielsen Company.

Die Nielsen Company meldet derzeit die Fernsehzuschauerzahlen in mehr als 30 Ländern weltweit, darunter auch in den USA.