I primi risultati televisivi sono disponibili all'inizio del 2010
New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).
TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico. These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico. Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.
“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).
"Nielsen fornirà un campione migliore e una rappresentazione più accurata degli ascolti del mercato grazie alla tecnologia più recente, che aiuterà gli inserzionisti a prendere decisioni più informate", ha dichiarato Larry Sands, presidente e direttore generale di WLII-TV (Univision).
"Gli inserzionisti di Porto Rico otterranno le informazioni più dettagliate disponibili grazie a questo nuovo sistema", ha dichiarato José E. Ramos, presidente di WAPA-TV (Independent).
Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.
“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”
"Questo prosegue il nostro impegno per fornire agli inserzionisti di tutto il mondo i sistemi di misurazione più accurati e tecnologicamente avanzati disponibili per valutare il loro ritorno sugli investimenti", ha dichiarato Dave Thomas, Presidente del Global Media Client Service di The Nielsen Company.
Attualmente la Nielsen Company effettua misurazioni dell'audience televisiva in più di 30 paesi nel mondo, compresi gli Stati Uniti.
