2010년 초 첫 TV 시청률 제공
New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).
TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico. These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico. Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.
“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).
"닐슨은 최신 기술을 통해 더 나은 표본과 정확한 시장 시청 현황을 제공함으로써 광고주들이 더 많은 정보를 바탕으로 의사 결정을 내릴 수 있도록 도울 것입니다."라고 유니비전(Univision)의 래리 샌즈(Larry Sands) WLII-TV 사장 겸 총괄 매니저는 말합니다.
"푸에르토리코 광고주들은 이 새로운 시스템을 통해 가장 상세한 정보를 얻을 수 있을 것입니다."라고 WAPA-TV(독립)의 사장인 호세 라모스(José E. Ramos)는 말합니다.
Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.
“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”
닐슨 컴퍼니의 글로벌 미디어 클라이언트 서비스 부문 사장인 데이브 토마스(Dave Thomas)는 "전 세계 광고주들에게 가장 정확하고 기술적으로 진보된 측정 시스템을 제공하여 투자 수익을 평가하기 위한 노력을 계속하고 있습니다."라고 말했습니다.
닐슨 컴퍼니는 현재 미국을 포함한 전 세계 30개국 이상에서 텔레비전 시청자 수를 측정하고 있습니다.
