2010年初頭、初のテレビ視聴率発表
New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010. The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).
TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico. These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico. Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.
“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).
「ニールセンは最新技術によって、より良いサンプルと、より正確な市場視聴率を提供することになり、広告主はより多くの情報に基づいた意思決定をすることができる」とWLII-TV（ユニビジョン）の社長兼ゼネラルマネージャー、ラリー・サンズ氏は語った。
「プエルトリコの広告主は、この新しいシステムから最も詳細な情報を得ることができる」とWAPA-TV（独立系）のホセ・E・ラモス社長は語った。
Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.
“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”
「ニールセン・カンパニー・グローバル・メディア・クライアント・サービス社長のデイブ・トーマスは、「ニールセンは、投資収益率を評価するために、最も正確で技術的に進んだ測定システムを世界中の広告主に提供する努力を続けています。
ニールセン社は現在、米国を含む世界30カ国以上でテレビの視聴者測定を報告している。
