Nielsen akan Mengukur Penggunaan TV di Puerto Rico

Peringkat TV Pertama yang Tersedia di Awal 2010

New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010.  The first clients which have signed up for Nielsen’s new ratings service include the island’s three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent).  

 

TV ratings will be collected from a sample of 500 homes, chosen using Nielsen’s rigorous random area probability sampling techniques to accurately represent all demographics and regions of the island of Puerto Rico.   These panel homes will have electronic push-button meters, called People Meters, installed on each television in their homes. Nielsen will use targeted monetary incentives to reach segments of the population, particularly younger homes, which historically have been difficult to recruit in Puerto Rico.  Recruitment has already begun, with the first TV ratings expected to deliver to subscribers early next year.  

 

“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation than we’ve had in the past,” said Hilary A. Hattler, President and General Manager of WKAQ-TV (Telemundo).

 

"Nielsen akan memberikan sampel yang lebih baik dan representasi yang lebih akurat dari pasar yang ditonton dengan teknologi terbaru, yang akan membantu para pengiklan untuk membuat keputusan yang lebih tepat," ujar Larry Sands, Presiden dan General Manager WLII-TV, (Univision).

 

"Para pengiklan Puerto Rico akan mendapatkan informasi paling rinci yang tersedia dari sistem baru ini," kata José E. Ramos, Presiden WAPA-TV (Independent).

 

Nielsen’s new TV measurement system will be led by Victor Vazquez, a native to Puerto Rico with 27 years of experience on the island.  

 

“We are proud to offer a new TV ratings service to the Puerto Rico advertising community,” said Mr. Vazquez, Executive Director of The Nielsen Company. “Nielsen’s global expertise will provide advertisers with valuable insight into TV viewing behavior on the island.”

 

"Hal ini melanjutkan upaya kami untuk menyediakan sistem pengukuran yang paling akurat dan berteknologi canggih bagi para pengiklan di seluruh dunia untuk menilai tingkat pengembalian investasi mereka," ujar Dave Thomas, President of Global Media Client Service untuk The Nielsen Company.

Nielsen Company saat ini melaporkan pengukuran pemirsa televisi di lebih dari 30 negara di seluruh dunia, termasuk Amerika Serikat.