Netflix 在媒体公司中的月度涨幅最大 - 以 8.3% 攀升至 1 月份以来最大的电视份额
YouTube 以 12.8% 的电视份额取得迄今最大领先优势
迪斯尼的 ABC 附属公司占据 6 月份广播电视播放量的前 33 位
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s 测量仪, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
6 月份，YouTube 也得到了学龄观众的青睐，并连续第五个月蝉联 "媒体分销商指数 "排行榜榜首。与 5 月份相比，流媒体的月收视率增长了 6%，占电视使用率的 12.8%，是迄今为止电视使用率的最大份额。YouTube领先第二名迪斯尼 2.8 个百分点，这是 YouTube 迄今为止在媒体分销商中的最大领先优势。
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
2025 年 6 月的区间包括 2025 年 5 月 26 日至 2025 年 6 月 29 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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