Netflix odnotował największy miesięczny wzrost wśród firm medialnych - osiągając największy udział w telewizji od stycznia z 8,3%.
YouTube osiąga największy jak dotąd udział w rynku telewizyjnym na poziomie 12,8%.
ABC Affiliates Disneya to 33 najpopularniejsze stacje telewizyjne w czerwcu.
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
W czerwcu YouTube zyskał również na popularności wśród widzów w wieku szkolnym i pozostał na szczycie rankingu Media Distributor Gauge piąty miesiąc z rzędu. Streamer odnotował 6% miesięczny wzrost oglądalności w porównaniu z majem i stanowił 12,8% wykorzystania telewizji, co stanowi jego największy udział w telewizji do tej pory. Z 2,8-punktową przewagą nad zajmującym drugie miejsce Disneyem, oznacza to największą jak dotąd przewagę YouTube wśród dystrybutorów mediów.
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
Przedział czerwca 2025 r. obejmował daty od 26.05.2025 r. do 29.06.2025 r. Raportowanie Nielsena odbywa się zgodnie z kalendarzem transmisji z tygodniami pomiarowymi trwającymi od poniedziałku do niedzieli.
Informacje o The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Wskaźnik dystrybutora mediów, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook oraz Instagram).
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