넷플릭스, 미디어 기업 중 가장 큰 월간 증가율 기록 - 8.3%로 1월 이후 가장 높은 점유율로 올라서며 TV 점유율 1위 달성
YouTube, TV의 12.8%로 사상 최대 점유율 달성
6월 상위 33개 방송 프로그램에서 디즈니의 ABC 계열사가 차지하는 비중
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s 게이지™, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
YouTube는 6월에도 학령기 시청자의 증가로 미디어 배포자 게이지 순위에서 5개월 연속 1위를 유지했습니다. 이 스트리머는 5월에 비해 월간 시청률이 6% 증가했으며, TV 사용량의 12.8%를 차지해 역대 최대 점유율을 기록했습니다. 이는 2위인 Disney를 2.8% 포인트 앞선 것으로, 지금까지 미디어 배포자 중 YouTube가 가장 큰 격차로 앞서고 있는 것입니다.
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
2025년 6월 간격에는 2025년 05월 26일~2025년 06월 29일 날짜가 포함되었습니다. 닐슨 보고는 월요일부터 일요일까지의 측정 주간으로 구성된 방송 캘린더를 따릅니다.
더 게이지™ 소개
게이지™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 미디어 배포자 게이지, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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