Netflix verzeichnet den größten monatlichen Zuwachs unter den Medienunternehmen - klettert mit 8,3 % auf den größten TV-Anteil seit Januar
YouTube erreicht mit 12,8 % TV-Anteil den bisher größten Vorsprung
Disneys ABC-Tochtergesellschaften machen die 33 wichtigsten Fernsehsendungen im Juni aus
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s Das Gauge™, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
YouTube erhielt im Juni auch einen Schub von Zuschauern im Schulalter und blieb den fünften Monat in Folge an der Spitze der Rangliste der Medienverteiler. Der Streamer verzeichnete einen Anstieg der monatlichen Zuschauerzahlen um 6 % im Vergleich zum Mai und erreichte mit 12,8 % seinen bisher größten Anteil an der Fernsehnutzung. Mit einem Vorsprung von 2,8 Punkten gegenüber dem zweitplatzierten Disney ist dies der bisher größte Vorsprung von YouTube unter den Medienanbietern.
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
Das Juni-Intervall 2025 umfasst die Daten 26.05.2025 bis 29.06.2025. Die Nielsen-Berichterstattung folgt dem Sendekalender mit Messwochen, die von Montag bis Sonntag laufen.
Über The Gauge™
Das Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Das Medienverteiler-Messgerät, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
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Lauren Pabst
