Netflix registra il maggior incremento mensile tra le aziende del settore dei media - Sale alla quota più alta di TV da gennaio con l'8,3%.
YouTube raggiunge il primato più ampio con il 12,8% della televisione
Le affiliate ABC di Disney rappresentano le 33 trasmissioni più importanti di giugno
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s Il Gauge™, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
Anche YouTube ha ricevuto una spinta dal pubblico in età scolare nel mese di giugno ed è rimasto in cima alla classifica del Media Distributor Gauge per il quinto mese consecutivo. Lo streamer ha registrato un aumento del 6% delle visualizzazioni mensili rispetto a maggio e ha rappresentato il 12,8% dell'utilizzo della TV, la sua quota più alta di televisione fino ad oggi. Con un vantaggio di 2,8 punti rispetto al secondo posto di Disney, YouTube è il leader più grande tra i distributori di media.
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
L'intervallo di giugno 2025 comprende le date dal 26.05.2025 al 29.06.2025. La rilevazione Nielsen segue il calendario delle trasmissioni con settimane di misurazione che vanno dal lunedì alla domenica.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Il misuratore del distributore multimediale, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
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