ネットフリックス、メディア企業で月間最大の伸び - TVシェア8.3％で1月以来最大に
YouTube、テレビ視聴率12.8％で過去最大のリードを獲得
ディズニーのABC系列局、6月の放送トップ33を占める
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s ゲージ, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
ユーチューブは6月も学齢層の視聴者の後押しを受け、5ヶ月連続でメディア配信者ランキングの首位を維持した。ユーチューブは5月より月間視聴数が6％増加し、テレビ視聴の12.8％を占めた。2位のディズニーに2.8ポイントの差をつけており、YouTubeはメディア配信者の中でこれまでで最大のリードを築いている。
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
2025年6月のインターバルには、2025年5月26日から2025年6月29日までが含まれる。ニールセンのレポートは、月曜日から日曜日までを測定週とする放送カレンダーに従っている。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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