Netflix Membukukan Kenaikan Bulanan Terbesar di Antara Perusahaan Media - Naik ke Pangsa TV Terbesar sejak Januari dengan 8,3%
YouTube Mencapai Pangsa Pasar Terbesar Hingga Saat Ini dengan 12,8% dari TV
Afiliasi ABC Disney Menyumbang 33 Siaran Televisi Teratas di Bulan Juni
NEW YORK - July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. Netflix posted the largest monthly share-increase across all media companies this month, adding 0.8 points from May to represent 8.3% of June’s TV usage total and its largest share of television since January 2025.
As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, Netflix viewership surged 13.5% over the same period. Netflix viewing was powered by a packed slate of fresh content, as well as the annual summer increase in streaming-heavy viewers aged 6-17.
YouTube juga mendapat dorongan dari penonton usia sekolah di bulan Juni dan tetap berada di puncak peringkat Media Distributor Gauge selama lima bulan berturut-turut. Layanan streaming ini mencatat peningkatan penayangan bulanan sebesar 6% dibandingkan bulan Mei dan mewakili 12,8% dari penggunaan TV, pangsa terbesarnya di televisi hingga saat ini. Dengan keunggulan 2,8 poin dari Disney yang berada di posisi kedua, ini menandai keunggulan terbesar YouTube di antara distributor media hingga saat ini.
Though not unexpected, the seasonal summer viewing trends, coupled with a lack of sports and new content, resulted in similar impacts across the multiplatform companies this month. Disney represented 10.0% of total TV viewing in June and held onto its No. 2 ranking among media distributors. ABC affiliates notably accounted for the top 33 broadcast telecasts in June, driven largely by the NBA Finals and ABC World News Tonight.
NBCU posted the fourth-largest total among media companies with 7.8% of TV. Led by a 4.4-billion-minute month for its reality-dating series Love Island USA, Peacock notched a 13.4% monthly viewing increase in June and was the second-largest contributor across NBCU’s stable this month behind its NBC affiliates. NBCU’s viewership total was up slightly overall compared to May, although it gave up some share this month (-0.2 pt.).
Interval bulan Juni 2025 mencakup tanggal 26/05/2025 hingga 29/06/2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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