续约涵盖福克斯所有18个本地市场，并包括本地CTV应用的流媒体测量
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media 高级受众 are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
尼尔森本地电视业务总经理保罗·勒福特 (Paul LeFort) 表示：“我们与福克斯电视台的长期合作关系是我们最珍视的。此次合作旨在吸引更多流媒体观众，并启动我们全新的本地高级受众解决方案，彰显了尼尔森对本地电视行业的承诺。这项协议彰显了福克斯在高级受众和全平台综合测量领域处于领先地位的决心。我们期待在未来继续支持他们取得成功。”
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上).
