갱신은 18개 지역 Fox 시장 전체를 포괄하며 지역 CTV 앱의 스트리밍 측정을 포함합니다.
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media 고급 대상 are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
닐슨 지역 TV 사업부 상무이사 폴 르포르는 "FOX 텔레비전 방송국과의 오랜 파트너십은 저희에게 가장 소중한 자산 중 하나입니다. 스트리밍 시청자 수를 늘리고 새로운 지역 고급 시청자 솔루션(Local Advanced Audiences)을 활성화하기 위한 파트너십 확대는 지역 TV 산업에 대한 닐슨의 헌신을 보여줍니다."라고 말했습니다. "이번 계약은 모든 플랫폼에서 고급 시청자와 포괄적인 측정 분야를 선도하려는 FOX의 헌신을 보여줍니다. 앞으로도 FOX의 지속적인 성공을 지원해 나갈 수 있기를 기대합니다."
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook).
