更新は18のローカルFox市場すべてに及び、ローカルCTVアプリのストリーミング測定も含まれる
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media 上級オーディエンス are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
ニールセンのローカルTV事業担当マネージングディレクター、ポール・ルフォートは次のように述べています。「FOXテレビ局との長年にわたるパートナーシップは、私たちにとって最も価値のあるものの一つです。ストリーミング視聴者の獲得と、新たに導入したローカル・アドバンスト・オーディエンス・ソリューションの活用に向けてパートナーシップを拡大することは、ニールセンのローカルTV業界へのコミットメントを示すものです。今回の契約は、アドバンスト・オーディエンスとあらゆるプラットフォームを網羅した包括的な測定の分野をリードするというFOXの献身的な姿勢を示すものです。今後もFOXの継続的な成功をサポートできることを楽しみにしています。」
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).
