Die Erneuerung erstreckt sich auf alle 18 lokalen Fox-Märkte und beinhaltet die Streaming-Messung lokaler CTV-Apps
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media Erweiterte Zielgruppen are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
„Unsere langjährige Partnerschaft mit FOX Television Stations zählt zu unseren wertvollsten. Der Ausbau unserer Partnerschaft zur Gewinnung zusätzlicher Streaming-Zuschauerzahlen und zur Aktivierung unserer neuen Local Advanced Audiences-Lösung unterstreicht Nielsens Engagement für die Lokalfernsehbranche“, sagte Paul LeFort, Geschäftsführer des Nielsen Local TV-Geschäfts. „Diese Vereinbarung unterstreicht das Engagement von FOX, im Bereich Advanced Audiences und der umfassenden Messung über alle Plattformen hinweg führend zu sein. Wir freuen uns darauf, den weiteren Erfolg des Unternehmens in den kommenden Jahren zu unterstützen.“
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).
