A renovação abrange todos os 18 mercados locais da Fox e inclui a medição de streaming dos aplicativos locais da CTV
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media Públicos avançados are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
"Nossa parceria de longa data com a FOX Television Stations está entre as mais valiosas. A expansão de nossa parceria para capturar audiências incrementais de streaming e ativar nossa nova solução Local Advanced Audiences demonstra o compromisso da Nielsen com o setor de TV local", disse Paul LeFort, diretor administrativo do negócio de TV local da Nielsen. "Esse acordo destaca a dedicação da FOX em liderar o setor de Advanced Audiences e a medição abrangente em todas as plataformas. Estamos ansiosos para apoiar seu sucesso contínuo nos próximos anos".
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Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).
