Odnowienie obejmuje wszystkie 18 lokalnych rynków Fox i obejmuje pomiary przesyłania strumieniowego lokalnych aplikacji CTV
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media Zaawansowani odbiorcy are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
„Nasze długotrwałe partnerstwo z FOX Television Stations należy do naszych najbardziej cenionych. Rozszerzenie naszego partnerstwa w celu pozyskania dodatkowych odbiorców transmisji strumieniowej i aktywowania naszego nowego rozwiązania Local Advanced Audiences pokazuje zaangażowanie Nielsena w branżę telewizji lokalnej” — powiedział Paul LeFort, dyrektor zarządzający działu telewizji lokalnej Nielsena. „Ta umowa podkreśla zaangażowanie FOX w przewodzenie w zakresie Advanced Audiences i kompleksowych pomiarów na wszystkich platformach. Nie możemy się doczekać, aby wspierać ich dalszy sukces w nadchodzących latach”.
O firmie Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).
