Perpanjangan Meliputi 18 Pasar Fox Lokal dan Termasuk Pengukuran Streaming Aplikasi CTV Lokal
NEW YORK – May 29, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across all 17 of FOX’s Local CTV apps.
In addition to traditional Local TV measurement, FOX Television Stations has selected Nielsen as their provider for Local Advanced Audiences. Nielsen’s cross-media Pemirsa Tingkat Lanjut are underpinned by audience data from Big Data + Panel, blended with consumer & behavioral audience segments empowering FOX TV stations to monetize their premium audiences beyond traditional age and gender demographics.
“We’re committed to helping advertisers navigate the evolving media landscape with solutions that go beyond outdated metrics,” said Patrick Paolini, EVP Sales, FOX Television Stations. “Nielsen’s Advanced Audiences are a key step forward, and we will continue to push for measurement tools that are not only more accurate but also faster and better aligned with how people actually watch content today.”
“Kemitraan jangka panjang kami dengan FOX Television Stations merupakan salah satu yang paling berharga bagi kami. Perluasan kemitraan kami untuk menjaring pemirsa streaming tambahan dan mengaktifkan solusi Local Advanced Audiences baru kami, menunjukkan komitmen Nielsen terhadap industri TV Lokal,” kata Paul LeFort, Managing Director bisnis TV Lokal Nielsen. “Perjanjian ini menyoroti dedikasi FOX untuk memimpin perubahan dalam Advanced Audiences dan pengukuran komprehensif di semua platform. Kami berharap dapat mendukung kesuksesan mereka yang berkelanjutan di tahun-tahun mendatang.”
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook).
