尼尔森与 Max Media 宣布就音频评级服务达成多年期全面协议

协议包括尼尔森几乎所有的联合产品和服务

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

"Max Media副总裁兼总经理Keith Barton表示："我们很高兴再次与尼尔森合作。"尼尔森工具的综合能力，包括尼尔森斯卡伯勒（Nielsen Scarborough）、Polk by IHS Markit、尼尔森Rhiza和Tapscan，是我们帮助广告主和广告代理公司取得成功所不可或缺的。我们现在拥有了必要的工具，可以为客户提供有价值的营销和广告专业知识，并最终提高投资回报率。

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough 和 Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”