ニールセンとマックス・メディア、オーディオ視聴率サービスの複数年包括契約を発表

ニールセンのほぼすべてのシンジケート製品およびサービスを含む契約

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

「ニールセンと再び協力できることを嬉しく思います。「Nielsen Scarborough、Polk by IHS Markit、Nielsen Rhiza、Tapscanを含むニールセンのツールの包括的な機能は、私たちが協力する広告主や代理店の成功を促進するために不可欠です。私たちは今、クライアントに価値あるマーケティングと広告の専門知識を提供し、最終的にROIを高めるために必要なツールで武装しています。"

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough そして Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”