Nielsen e Max Media annunciano un accordo globale pluriennale per il servizio di rating audio

L'accordo include quasi tutti i prodotti e servizi di Nielsen

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

"Siamo lieti di collaborare nuovamente con Nielsen", ha dichiarato Keith Barton, vicepresidente e direttore generale di Max Media. "Le funzionalità complete degli strumenti Nielsen, tra cui Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza e Tapscan, sono parte integrante della nostra capacità di facilitare il successo degli inserzionisti e delle agenzie con cui lavoriamo. Ora siamo dotati degli strumenti necessari per fornire ai nostri clienti preziose competenze in materia di marketing e pubblicità e, in ultima analisi, aumentare il ROI".

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough e Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”