Nielsen e Max Media anunciam um acordo abrangente de vários anos para o serviço de classificação de áudio

O acordo inclui quase todos os produtos e serviços sindicalizados da Nielsen

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

"Estamos muito satisfeitos por trabalhar novamente com a Nielsen", disse Keith Barton, vice-presidente e gerente geral da Max Media. "Os recursos abrangentes das ferramentas da Nielsen, incluindo Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza e Tapscan, são essenciais para nossa capacidade de facilitar o sucesso dos anunciantes e agências com os quais trabalhamos. Agora estamos equipados com as ferramentas necessárias para fornecer valiosos conhecimentos de marketing e publicidade aos nossos clientes e, em última análise, aumentar o ROI".

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough e Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”