닐슨과 맥스 미디어, 오디오 시청률 서비스를 위한 다년간의 포괄적 계약 발표

계약에는 거의 모든 닐슨의 신디케이트 제품 및 서비스가 포함됩니다.

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

맥스 미디어의 부사장 겸 총괄 매니저인 키스 바튼은 "닐슨과 다시 협력하게 되어 기쁘게 생각합니다."라고 말합니다. "닐슨 스카버러, 폴크 바이 IHS 마킷, 닐슨 리자, 탭스캔을 포함한 닐슨 툴의 포괄적인 기능은 우리와 함께 일하는 광고주 및 대행사의 성공을 촉진하는 데 필수적인 요소입니다. 이제 우리는 고객에게 가치 있는 마케팅 및 광고 전문 지식을 제공하고 궁극적으로 ROI를 높이는 데 필요한 도구로 무장하게 되었습니다."

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough 그리고 Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”