Nielsen dan Max Media Umumkan Perjanjian Komprehensif Multiyears untuk Layanan Rating Audio

Perjanjian Mencakup Hampir Semua Produk dan Layanan Sindikasi Nielsen

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

"Kami sangat senang dapat bekerja sama kembali dengan Nielsen," kata Keith Barton, Wakil Presiden dan Manajer Umum Max Media. "Kemampuan komprehensif dari perangkat Nielsen, termasuk Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza dan Tapscan, merupakan bagian integral dari kemampuan kami untuk memfasilitasi kesuksesan bagi para pengiklan dan agensi yang bekerja sama dengan kami. Kami sekarang dipersenjatai dengan alat yang diperlukan untuk memberikan keahlian pemasaran dan periklanan yang berharga bagi klien kami dan pada akhirnya meningkatkan ROI."

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough dan Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”