Nielsen und Max Media kündigen eine mehrjährige Vereinbarung über einen umfassenden Audio-Rating-Service an

Vereinbarung umfasst fast alle von Nielsen angebotenen Produkte und Dienstleistungen

New York, NY — July 25, 2019 — Nielsen (NYSE: NLSN) and Max Media have reached a multiyear agreement for Nielsen audio measurement. This agreement includes nearly all syndicated products and services including Portable People Meter (PPM) data, Nielsen Scarborough, Polk by IHS Markit data, Nielsen Rhiza, PD Advantage and Tapscan’s suite of services.

"Wir freuen uns über die erneute Zusammenarbeit mit Nielsen", sagt Keith Barton, VP und General Manager von Max Media. "Die umfassenden Möglichkeiten der Nielsen-Tools, einschließlich Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza und Tapscan, sind ein wesentlicher Bestandteil unserer Fähigkeit, den Erfolg der Werbetreibenden und Agenturen, mit denen wir zusammenarbeiten, zu fördern. Wir sind nun mit den notwendigen Tools ausgestattet, um unseren Kunden wertvolles Marketing- und Werbe-Know-how zu bieten und letztlich den ROI zu steigern."

The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough und Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Max Media to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.

“We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients,” said Brad Kelly, Managing Director of Nielsen Audio. “Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media  in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”