Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand & sales sustainably. In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks insights from over 150,000 global studies to determine what’s really driving media ROI.
Watch the webinar to learn:
- How to optimize media budgets
- The key to determining the right channel mix
- How to overcome measurement hurdles
For additional insights, download our 2022 ROI Report.