Insights
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Insights | 23-04-2026
Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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Insights | 15-04-2026
Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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Insights | 03-04-2026
The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
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Insights | 02-04-2026
Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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Insights | 17-03-2026
Sports playbook
Reach every fan, on every screen. Bridge the gap between broadcast and streaming to combine scale with…
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Insights | 17-03-2026
Trend report
Ad supported TV is a multi-dimensional landscape where every platform offers a different viewer profile. This…
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Insights | 17-03-2026
Audience guide
Growth audiences move across platforms based on preference. This guide highlights the gaps between audience…
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Insights | 04-03-2026
Media in March: Go Beyond The Bracket
From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella…
