Insights > Sports & gaming

Discover what World Cup fans really want

1 minute read | July 2022
What fans want: The 2022 world football report

How brands, broadcasters and platforms can capitalize on the FIFA World Cup™ and it’s billion-plus views

The FIFA World Cup 2022™ is a singular chance for broadcasters, platforms and brands to connect with a massive global audience. The pressure is on, and Nielsen is uniquely positioned to help.

Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by unpacking:

  • Who football fans are 
  • How sports viewing has changed 
  • What sponsorships resonate 
  • Where data is key

Check out our FIFA World Cup 2022™ data hub for the latest football insights!