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Back to the Drawing Board: Media Planning Through Uncertainty

1 minute read | February 2021

The norms for media planning have been completely reset due to changing consumer habits—greatly accelerated by COVID-19. The data and processes that marketers once relied on need to be adjusted to reflect the current environment and its lingering effect.

Watch experts from Nielsen and our guest Forrester for an insightful on-demand discussion focused on:

  • The latest trends around ad spend and media consumption and the impacts of COVID-19 on the industry
  • How brands can take an agile approach, supported by data, to create effective marketing plans today
  • Next steps to plan for the uncertain future to drive your business forward

For help with your ad spend and media planning, learn more about Nielsen’s Ad Intel, Clear Decisions and Media Impact solutions.

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