Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
The Nielsen Women’s Football Report, a collaboration with Leaders™, highlights where fan interest is gaining momentum and how commercial investments are growing. The report also includes insights from Facebook IQ on social media conversations and hashtags about women’s football, and a prediction from Gracenote, a Nielsen company, showing which teams have the highest chances of taking home the FIFA Women’s World Cup title in 2019.
