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Nielsen TV: How Preteen Gamers Discover and Spend on Games

1 minute read | November 2019

Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they’re spending most of that money on in-game extras, like outfits, to differentiate themselves from their friends. This poses some unique challenges, given that preteens are financially dependent on others and are too young to have credit cards.

And when it comes to engaging with preteens, the industry needs to bear in mind that this audience tends to be more interested in what influencers think about a game than if an update for a popular title becomes available. To learn more, we spoke with Carter Rogers, Principal Analyst at SuperData, who provides insight into this group’s gaming habits, spending power and the ways in which they discover new games.


SuperData analysts Carter Rogers and Bethany Lyons will provide additional findings from the team’s recent preteen gamers study on Nov 13, 2:00 p.m. ET at the Preteen Gamers: Attitudes and Habits of the Newest Generation of Gamers Webinar. Sign up today to gain key insights into this valuable audience.

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